How to Become a Beauty Influencer

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Jessica Abo learns how one beauty expert bridges the gap between the sponsored beauty brands and social influencers.

Valerie Star is a celebrity beauty expert and the Beauty Director at Caravan Stylist Studio. With almost 20 years of experience in the beauty industry, specializing in Makeup Artistry, Hair Styling & Nail Artistry, Having a diverse arsenal of knowledge and skills within the world of beauty, Valerie has become a highly sought-after beauty ambassador, educator and speaker for a range of beauty brands and publications. Valerie has had the opportunity to work with an ever growing and extensive list of talent, brands and social influencers. At Caravan Stylist Studio, Valerie bridges the gap between the sponsored beauty brands and social influencers, talent and beauty and fashion editors with a unique and organic approach to product introduction. Everyone that comes to the studio has a beauty experience that is tailored especially for his or her beauty needs and concerns, while utilizing and incorporating all of their sponsored beauty brands into each visit. This allows the sponsored beauty brands to know that the right products and brands philosophy are reaching their target influencers in a fun and memorable way. Valerie shared her business insight with Jessica Abo.