How To Build Lasting Consumer Relationships

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Orlena Nwokah Blanchard is a business leader, media executive, and multicultural marketing expert with over 25 years of experience building value for Fortune 500 companies and start-ups. As president & COO of JOY, Orlena leads strategy and operations for a diverse portfolio of clients.

In the past year, we’ve seen many companies come to the realization that diversity and inclusion has been a mere checkbox in their advertising and marketing, it hasn’t been something that they’ve operationalized effectively. To build a lasting relationship with consumers, where they act as an ambassador or influencer, companies need to be more focused on how purpose drives what they do.